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The Ad Title that Sells
the Business

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• 0. Selling your Business during the COVID-19 Crisis.  
 
• 1. Should I sell my business ?   Take this Quiz ....
 
• 2. Get Ready to Sell Your Business.  
 
• 3. 3 Key Considerations to Create an Effective Business-for-Sale Ad.  
 
• 4. The importance of photos in effective advertising.  
 
• 5. The Ad Title that Sells the Business.  
 
• 6. How to Choose Effective Categories for your Listing.  
 
• 7. Selling your business: ASSET sale or SHARE sale ?  
 
• 8. Some Hints for you When Selling your Business.  
 
• 9. How to Respond to Buyer Inquiries .  
 
• 10. Qualifying Buyers: Separating the sharks from the keepers.  
 
• 11. Ten things I should know when negotiating !  
 
• 12. Will I Get Top Dollar When I Sell My Business ?  
 
• 13. Prepare your Business for your Ultimate Customer.  
 
• 14. Is Your Business a Pain, or a Pleasure ?  
 
• 15. What Drives Owners to Sell & Buyers to Buy ?  
 
• 16. Frequently Asked Questions - by Jim Clark  
 
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• 18. Recasting - a key to building value to the seller.  
 
• 19. What the Profit & Loss Statement Doesn't Tell You.  
 
• 20. How Do Buyers Determine Value when Considering a Business Purchase ?  
 
• 21. Why does Confidentiality Matter when Buying or Selling a Business ?  
 
• 22. Should You Buy an Existing Franchise?  5 Questions to Ask  
 
• 23. Succession Planning is central to selling success  
 

 
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These articles are for general information purposes only and do not constitute legal, accounting or other professional advice.  Important financial and legal decisions should be made only after seeking appropriate professional advice based on your specific situation.
 The Ad Title that Sells the Business

by Mike Merritt
Business Sell Canada

It's the Ad's TITLE that helps Sell the Business

The "Title" of your listing is a very important of your Listing Ad.  It is what is shown in all of the Buyer searches (along with your asking price and your province/region).  You should grab the Buyer's attention with it - and show him/her the opportunities that are available if they were to buy your business.  Buyers want to buy an interesting business that's established and currently making money.  They want a business that is easy to run at a price that they can afford.  They want to be able to earn their investment back in as short a time as possible.  You have 80 characters (letters and spaces) in the ad "Title" to draw in a potential buyer to click through to read the full details on your listing page.
 
You're not going to draw in a buyer with a boring Title like: "Store for sale".  He/she's going to pass on by ... and while we can give you great exposure on the site for your "Title"; until the prospective buyer reads your ad details page (where your email address is shown); he/she's not going to be contacting you and therefore not going to be buying your business.  You should work at using all available 80 character spaces for your "Title" wording.  You don't need to say: "For Sale" in the Title - that is obvious.  What you really need to do is to use encouraging words that make a potential buyer feel motivated to read further about your Business For Sale.  Pack them in - buyer impression is more important than good grammar.
 
How about:
 
Established, Profitable Convenience Store - Easy to Run with Loyal Customers

... who wouldn't want to know more ...
 
Or:
 
Major Sporting Goods Dealership - Manager & Staff in place; Repeat customers

... looks good to me !
 
You can also mention some of the business' best features ...
 
20 unit Motel, Profitable, Modern, Sat. TV, near Beach and Tourist Attractions

... I want to stay there !
 
Make sure the buyer knows what your business does to make it's money ...
 
Automated Packaging of Snack Foods - sold Wholesale to National Chains

... or ...
 
Wholesale Bakery/Pastries w. own Delivery Trucks to London area restaurants

... looks like they've got both product and sales figured out !
 
When you make the "Title" of your Listing sound encouraging and enticing - it implies that the business that you have For Sale is well established, is well thought out, and is currently making money.  A bland, boring "Title" tends to imply that the current owner just wants to get rid of the operation and to move on with his life.
 
Think about how the new buyer would see it and what would motivate him/her to contact you.  Say to yourself: "If I was just starting out; would I be interested in buying this business based on what the Title says ?"
 
Sell your Business with Encouraging Words !

To enter a NEW Canadian "Business-for-Sale" ad, you can start at: www.BusinessSellCanada.com/sale/selnew.htm
-or- if your ad has already been entered on the site, then you can start to edit it at: www.BusinessSellCanada.com/sale/selserv.htm
 
........ All the best with the sale of your business ........

This Article is copyright © 2019 by Mike Merritt
Business Sell Canada (https://www.BusinessSellCanada.com)

DISCLAIMER: I am not a licensed business broker so I cannot legally give you advice on your sale.  What's written above is based on my personal experiences ... which you're welcome to consider in preparing for the sale of your business - but you should not take it as professional or legal advice.

 
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